Millions of UK households are set to benefit after the UK Government announced an end to unexpected mid-contract phone and broadband price rises.
Under new rules backed by the UK Government, telecoms providers will no longer be able to increase prices unexpectedly during fixed term contracts. Instead, companies must set out clearly, in pounds and pence, exactly what customers will pay before they sign up.
For years, many consumers were caught out by inflation-linked price rises buried in the small print. These increases often arrived part way through a contract, leaving families with higher monthly bills and little ability to switch without paying exit fees. The new approach brings clarity, certainty and fairness to the market.
The changes are being overseen by regulator Ofcom, which has pushed for greater transparency and stronger consumer protections across the telecoms sector.
There is further good news for lower income households. Providers will now be expected to more actively promote social tariffs – discounted broadband and mobile packages designed to support those on certain benefits. Ofcom estimates eligible households could save up to £220 per year by switching to one of these deals.
The move forms part of wider efforts to ease cost of living pressures and ensure essential services remain affordable. Broadband and mobile connectivity are no longer luxuries – they are vital tools for work, education and everyday life.
By ending hidden mid-contract hikes and improving access to cheaper tariffs, the Government aims to create a fairer, more transparent telecoms market that works better for consumers across the UK.
