£250m Boost for British Farming as Asda Backs Lancashire Grower 🇬🇧🥬
A British family-owned farming business has been handed a huge vote of confidence after Asda announced a £250 million long-term commitment to British produce.
The supermarket has agreed a new 10-year partnership with Lancashire-based Len Wright Salads, securing around £25 million of business every year through to 2036.
And this isn't a new relationship dreamed up for a press release. Len Wright Salads has been working with Asda for more than 35 years, making the deal a major long-term commitment to a successful British supplier.
37 million bags of salad a year
Len Wright Salads is a family-owned British business that has been growing salads since the 1960s.
Today, it supplies the majority of Asda's own-label prepared bagged salads, with an impressive 37 million bags distributed to stores around the country every year from a dedicated facility.
The company also supplies selected stir-fry vegetable lines.
Most importantly, the security provided by a decade-long agreement means the Lancashire business can continue investing in its workforce, facilities and technology - while supporting skilled British jobs and growing more produce here in the UK.
Jenny Cannon, Senior Director for Produce at Asda, said: "Len Wright Salads has been a trusted partner for more than 35 years, and this long-term agreement reflects our shared commitment to British produce.
"Long-term partnerships like this are a great example of how we're giving suppliers the confidence to invest for the future, helping to back British growers and build resilience across our supply chain, while ensuring a reliable supply of high-quality produce for our customers for years to come."
Investing in British growing
For Len Wright Salads, having a major customer committed for the next decade provides something particularly valuable in farming - long-term certainty.
Ian Torley, Director at Len Wright Salads, said: “We are incredibly proud to strengthen our long-standing partnership with ASDA through this landmark 10-year agreement. Having supplied ASDA for over 35 years, it is a fantastic recognition of the trust, quality and service at the heart of our relationship.
“As a grower-owned British business, this long-term commitment gives us the confidence to continue investing in British growing, our people, facilities and technology. We’re excited about the next chapter and what we can achieve together over the next 10 years.”
More than 500 British farms
The deal also forms part of a wider effort by Asda to support sustainable food production in Britain.
In 2024, the supermarket completed the rollout of LEAF Marque certification across 100% of its UK fresh-produce growers, covering more than 500 farms.
The programme includes measures designed to improve biodiversity, water stewardship and soil health, alongside longer-term plans for landscape and nature conservation.
So while £250 million is the figure that grabs the headlines, the bigger story is what that money can help deliver over the next decade - greater security for a British family business, investment in skilled jobs, stronger domestic food production and continued investment in British farming.
Why it's good for Britain
Long-term contracts give British growers the confidence to invest, employ people and plan for the future. A £250 million commitment stretching to 2036 is a substantial show of support for home-grown food and the businesses producing it.
